Shoppers who install an app on their phones are 20% more likely to express ‘true loyalty’ than other consumers, according to new research from SAP Emarsys Customer Engagement.
‘True loyalty’ is defined as...
This year, customer loyalty in retail has fallen by 14% to just 65%, down from 79% in 2022, according to the SAP Emarsys ‘Customer Loyalty Index 2023’.
The annual ‘Customer Loyalty Index’ from leading omnichannel...
Cost continues to greatly influence customers, with 65% of Aussie consumers stating they will switch products if a cheaper option is available.
This comes from Emarsys research which surveyed consumers on what influences...
If 2021 is the year of ‘the switch’, then it’s safe to say these shoppers ‘ain’t loyal’.
Founder and director of Fifth Dimension Lyndall Spooner, believes consumers will walk away from known brands...
Buy Now Pay Later (BNPL) is continuing to grow throughout Australia among retailers and beyond.
Country Manager (Australia) at ClearSale, Ralph Kooi discusses the different approaches that are available, and how merchants can...
Caltex Australia is investing heavily in technology in the hope that boosting convenience will have a knock-on effect on loyalty.
Among its tech-driven ambitions are petrol-payment apps and automatic number-plate recognition, which could...
