Tag: customer insights

Shoppers show love for real-life digital experiences

The majority of Australian shoppers want businesses to deliver digital versions of in-store experiences. The key findings are from The reinvention of the retail experience – a joint report from Salesforce and the...

Price point still leading factor for customer loyalty

Cost continues to greatly influence customers, with 65% of Aussie consumers stating they will switch products if a cheaper option is available. This comes from Emarsys research which surveyed consumers on what influences...

Shoppers drop loyalty for value

If 2021 is the year of ‘the switch’, then it’s safe to say these shoppers ‘ain’t loyal’. Founder and director of Fifth Dimension Lyndall Spooner, believes consumers will walk away from known brands...

Free returns and free delivery, the consumer standard

Consumers are making it known that they are not afraid to leave an online shopping cart if the business doesn’t offer free returns or delivery. According to new research from Emarsys, 16.4% of...

IKEA Australia opens its smallest store ever

IKEA Australia is opening its smallest store to date with the launch of its IKEA App. The new app replaces the old one, with superior functionality that transforms the shopping experience. Customers will be...

Customer service letting retailers down

There’s been a huge, and very clear boom in e-commerce recently, with many retailers having to quickly adapt to the evolving retail space. A new report however, shows that the customer service experience...
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