Men are frequently marketed products promoting strength or an outdoor lifestyle, but women tend to be left out of this domain, leaving open an important opportunity for brands to produce female-oriented products...
Consumer insight firm Canadean says fun and flavour experimentation are key elements driving tobacco innovation, paving the way for the e-cigarette market to grow.
The company’s latest report claims that 55 per cent...
The latest consumer research from Canadean reveals a lack of consensus over what ‘clean’ really means to consumers.
Canadean Senior Consumer Insight Analyst Melanie Felgate says the term ‘clean label’ resonates differently among consumers...
