The majority of surveyed Australian shoppers (62%) no longer feel bounded by brand loyalty when it comes to consumer-packaged goods (CPG), according to SAP Emarsys.
The research, accompanied by a new guide from...
Two-thirds (65%) of Australians have revealed inflation and the rising cost-of-living have made them leave brands they were previously loyal to in order to save money, according to new research by customer...
Supply chain issues continue to impact Australians, affecting both their shopping behaviour and mood, finds new research by Toluna.
According to the consumer intelligence platform, “most” Australians surveyed (73%) have recently experienced product...
Cost continues to greatly influence customers, with 65% of Aussie consumers stating they will switch products if a cheaper option is available.
This comes from Emarsys research which surveyed consumers on what influences...
87% of consumers favoured brands they knew during the height of the pandemic in 2020. And, as Covid-19 prevails in 2021, they tend to stay loyal to brands whose loyalty programs they...
