Following their merger in August 2022, Information Resources, Inc. (IRI) and The NPD Group (NPD) today unveiled a new combined company name and brand identity: Circana.
Circana™ is the “leading” advisor on the...
Coles Group will create its own specialised marketing agency named “Smith Street”, following a robust four-and-a-half-month RFP process for its marketing services.
The new agency will comprise experts in customer experience, data analysis,...
A Melbourne software company has developed an innovative new solution to help monitor the number of customers in-store at any one time.
WingArc Australia’s Real-Time Occupancy monitoring uses data from the store’s security...
IRI will be partnering with pet care and food company Mars to provide data and analytics services.
Mars is responsible for producing pet foods such as Pedigree, Whiskas and Optimum, and also food...
