ABAC released a revised ‘Digital Best Practice Guide’ late last year. The Guide outlines the application of ABAC Code standards to digital marketing and also explores best practice to assist companies in the...
The Alcohol Beverages Advertising Code (ABAC) has recently been reviewed and strengthened and the new Code will begin to apply from 1 August 2023. Key changes include:
Stronger placement restrictions, including a higher...
The Alcohol Beverages Advertising Code (ABAC) has had an increase in complaints and determinations when compared with the same quarter last year.
“After a return to pre-Covid patterns in 2022, an increase in...
The Alcohol Beverages Advertising Code (ABAC) has seen a significant reduction in complaints and determinations in the first quarter, continue throughout the second quarter this year.
“Despite this reduction, complaints continue to raise...
The Alcohol Beverages Code (ABAC) continues to see high levels of activity this quarter, however there are lower levels of breaches than earlier in the year.
“2020 has set a new record for...
The Alcohol Beverages Advertising Code (ABAC) continues to see an increased level in activity this quarter.
ABAC has received 53 new complaints and 23 determinations.
“ABAC has seen a higher number of breaches over...
Media Release
24 July, 2020
The Management Committee of the Responsible Alcohol Marketing Code (ABAC) today announced that Amazon Australia has become a signatory to the Code.
Independent Chair of ABAC, Harry Jenkins AO,...
