Supermarket majors announce cost savings to groceries

Woolworths is reducing the price of more than 400 springtime grocery staples, from chicken, bread, yoghurt, vitamins to entertaining essentials like cheeses, dips, and more to help millions of customers save across a wide range of food and everyday products.

The investment by Woolworths represents millions of dollars in savings for customers to help them get more value from their overall basket this spring. The prices dropped will be available online and in store from 24 August – 29 November 2022 and reflect popular seasonal products, including spring entertaining and cleaning staples.

More affordable spring essentials include:

• WW RSPCA Chicken Mince 500g (was $6.50/each, now $6/each)
• Moccona Instant Coffee 400G (was $26.00 now $20.00)
• KB’s Prawn Gyoza 1kg (was $22.70 now $17.00)
• Chobani Fit 170g (was $2.50 now $2.00)
• Mersey Valley Cheese 180g (was $7.50 now $6.00)
• Dilmah Premium Leaf Tea 50g (was $5.30 now $3.70)
• Western Star Salt/Butter 500g (was $7.50, now $7.00).

Woolworths Chief Commercial Officer Paul Harker says: “Due to the higher cost of living being felt across all households in Australia, we know customers are looking for better value in their shop. Our Prices Dropped program will help customers get their Woolies Worth on those everyday essentials, and easy meal solutions throughout Spring.

“This is our largest seasonal Prices Dropped campaign to date and is just one of the ways to get better value by shopping at Woolworths. We will continue to invest and look for ways to help millions of our customers and our team save on their weekly shop.”

“Over 150 of these products have a Health Star Rating of 3.5 or higher. These include key family favourites to make mealtimes easier, healthier and more affordable. We are also providing healthier choices to our customers for snacking, lunchbox and breakfast occasions.”

Woolworths also has a ‘price freeze’ on almost 200 Low price everyday essentials through to the end of the year, as announced in June. This means despite the increasing cost of living, Woolworths is committing that the prices on these essential trolley items bought regularly by Australian families will remain at the same price as they are today.

Customers can view more products on the Prices Dropped offering here (will be updated from 22 August), which are valid from 24 August – 29 November 2022.

More ways to save:

• Woolworths offers an average of 5000 different items on special every week.
• Customers can also reduce the cost of their shop by joining our Everyday Rewards program which
• gives customers $10 off their shop each time they earn 2000 points. In fact, every month over 1.3
• million Everyday Rewards members enjoy $10 or more off their shop.
• Customers can also cut costs outside the supermarket, with Everyday Rewards members saving 4 cents off every litre of fuel at EG and Ampol petrol stations, and earning 1 reward point for every dollar they spend there.

Additional hero products on Prices Dropped for Spring

• Chux Superwipes Roll Pk 60 (was $10.50 now $9.50)

• Flora Spread 1kg (was- $8.95 now $8.50)
• Macro free range Chicken Split Lemon and herb (was $11 now $10.50)
• Uncle Tobys Muesli Bar Pk 15 (was $7 now $6.65ea)
• Moccona Freeze Dried Coffee 400g (was $26 now $20)
• Arnott’s Vitaweat Crackers 130-240g (was $2.20 now $1.75)
• Birds Eye Deli Chips 600g (was $4.30 now $3.90)
• Edgell Nourish bowls (was $3.50 now $2.50)
• Weet-bix Blends 450-575g (was $5.70 now $5)
• Prep Set Go Stir Fry 500g – from the freezer (was $4 now $3)
• Vitasoy Soy Milky 1 Litre (was $2.60 now $2.30)
• Chobani High Protein Fit Pot & Pouch 140-170g (was $2.50 now $2)
• Australian RSPCA Approved Chicken Mince 500g (was $6.50ea now $6)
• Woolworths Caesar Salad Kit 290g (was $5.50 now $5pk)
• Chux Scourers Pk 8 (was $6.50 now $6)
• Woolworths Ready to eat Meals 350g (was $4 now $3.20)
• Birds Eye Deli Fish (was $8 now $7)
• Captains Table Water Crackers 125g (was $1.80 now $1.50ea)
• Red Rock Deli Dips 150g (was $5 now $4).

Coles locks the price of more than 1100 products until 2023

Coles has ‘LOCKED’ the price of 1168 products across supermarkets and online until at least 31 January 2023, and has already begun lowering the price of an additional 500 products.

The extensive list of LOCKED price products and those being lowered in price includes some of the most popular items on Australian shopping lists like mince, free range eggs, cheese, bread, sausages, pasta, rice, chicken stock, crackers, canned tomatoes and tuna, cakes, snacks, nappies, handwash, petfood and dishwashing tablets.

Coles’ latest round of price reductions began three weeks ago, with the list of products selling for reduced prices set to grow by more than 500 over coming weeks.

And to ensure customers can depend on prices right across the store, Coles’ LOCKED and reduced prices include popular branded items as well as Own Brand essential items.

A survey of almost 4000 Coles customers found 85% said they’ve made changes to their grocery shopping to counter increased cost of living expenses, two-thirds are looking for more discounts, and just under half are buying fewer luxury or treat items (Coles Circle, April 2022, (n=3,848) – highlighting the importance of Coles’ new LOCKED strategy in helping customers combat rising inflation.

Coles Chief Executive of Commercial and Express Leah Weckert says keeping prices of staple products affordable was one way Coles could help at a difficult time for many Australians.

“As we lead into Christmas, we know customers want to see price stability and prices come down on the products that matter to them most, so we’ve LOCKED the price of more than 1,100 products in store and online and we are currently lowering the price of 500 more,” Ms Weckert said.

“We will not only be publishing the prices of LOCKED products, but also letting our customers know how long they can depend on that price.

“Our team has been working hard with our suppliers navigating the inflationary environment and working collaboratively to manage these cost pressures. And at the same time, we continue to offer thousands of new specials to our customers every week.”

Highlights of LOCKED products

Highlights of products lowered in price in past three weeks