Shell Coles Express has introduced an interactive activity booklet to entertain and engage young holidaymakers. 
According to the retailer, customers can now collect the free Great Aussie Road Trip booklet full of games designed to educate “little minds” about Australia’s rich natural beauty and native animals.
Each week there will be a new sticker depicting a famous Australian landmark to collect, which will also unlock exclusive offers and deals for parents.
Keeping the kids entertained on road trips is said to be a common challenge. New Shell Coles Express research shows that 67% of respondents say their kids get bored on car trips, with 60% of kids also regularly using electronic screens on long drives. 
Coles Express Executive General Manager Michael Courtney says the booklet and collectable stickers were designed to inspire kids to learn when on the road with their families.
“We know that more than 60% of [surveyed] Australians are planning on taking a holiday in the first half of 2021, and with international borders still closed, many families will soon take the opportunity to pack up the car and explore their own backyard,” he says.
“We’re delighted to have created a fun and engaging way for kids to learn more about the world around them, in the back seat of the car. 
“Each week, we’ll be releasing a collectable sticker inspired by famous Australian landmarks, with customers also able to pick up free products and in-store discounts as they complete their collection.”
The Great Aussie Road Trip booklet is now available at all Shell Coles Express stores. A new Australian landmark sticker will be released each week until May 2, offering weekly prize giveaways including free coffee, banana bread and fuel discounts, starting from 5 April.
