Reduced sugar liquid breakfast launched to help fuel mornings

Sanitarium has launched Up&Go Reduced Sugar#, which contains one-third less sugar than regular Up&Go while still offering the protein and fibre of two Weet-Bix and milk^. It is also 98.5 per cent fat free, high in fibre and provides half of an adults daily calcium needs.

Sanitarium General Manager Marketing Daniel Derrick said the new product was developed in response to consumer feedback.

We know that some consumers are looking to reduce their sugar intake and so weve developed Up&Go Reduced Sugar to provide a convenient, great-tasting reduced sugar liquid breakfast choice, in addition to the market-leading regular Up&Go,he said.

Up&Go Reduced Sugar achieved a 5-star Health Star Rating due to its protein content, low saturated fat and sodium content and reduced sugar content.

In addition to being high in fibre and calcium, Up&Go Reduced Sugar also contains protein and 10 essential vitamins and minerals, does not contain any artificial sweeteners or colours making it a brilliant choice for a nutritious start to the day,Sanitarium accredited practising dietitian and nutritionist Michelle Reid said.

Up&Go Reduced Sugar# is available in Choc Ice and Vanilla Ice.

# 1/3 less sugar than Up&Go Liquid Breakfast.
^Based on the amount of protein and fibre in 30g Weet-Bix and 125ml full cream milk.

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