Red Bull has launched two new Editions, Red Bull Lilac Edition SugarFree and Red Bull Winter Edition Exotic Passionfruit.
The Lilac Edition SugarFree delivers a “refreshing fusion of zesty grapefruit and delicate herbal notes, wrapped in a striking lilac can”. The 250ml can will be available exclusively at Woolworths this month, alongside the 473ml can exclusively at Ampol.
The new Winter Edition features a “vibrant” passionfruit flavour, offering an “exotic, tropical twist with crisp fruity and floral notes”. It will be available exclusively in both 250ml and 473ml can sizes at 7-Eleven this month.
Surfing world champion and Red Bull athlete Molly Picklum says the two new flavours are all about keeping the energy high year-round.
“The two new Editions are exactly what you want when you need that extra boost – they’re bold, refreshing, and the ultimate game changer,” she says.
“The Lilac Edition is super crisp, and the Winter Edition brings the tropical vibes when you least expect it.”
Red Bull Editions combine the “wings” of Red Bull Energy Drink with a range of distinctive flavours, offering a “refreshing option for every palate and occasion”. In Australia, the Red Bull Editions line-up includes The Red Edition, The Tropical Edition, The Berry Edition, The Blue Edition and The Summer Edition.
Both new flavours will roll out nationally across all major retailers from 1 March.
