Ampol is expanding their partnership with Triple Eight Race Engineering, becoming co-naming rights sponsor with Red Bull.
This will see Red Bull Ampol Racing take to the grid for 2021.
The Ampol brand will feature predominantly on the team’s two Holden ZB Commodores, driven by seven-time Supercars Champion Jamie Whincup, and 2020 Bathurst 1000 winner Shane van Gisbergen.
“Our relationship with Ampol began back in 2005, and they’ve been exceptional partners of our team, sharing eight Bathurst 1000 wins, eight Drivers’ Championship wins, and nine Teams’ Championship wins over this period,” says Triple Eight Race Engineering Team Owner, Roland Dane.
“The relationship between Ampol and Red Bull is well established and we’re very fortunate to have been able to play a part in their mutual success over the years, which will hopefully only go from strength to strength with Red Bull Ampol Racing.”
Additionally, this partnership with allow Ampol and Red Bull to continue their relationship through consumer activations, with past activations such as ‘Join the Crew’ and ‘Red Bull Racing Line’ surpassing KPI targets for both businesses.
Red Bull Australia’s Managing Director, Miles Wilson says, “We are thrilled to continue this relationship as co-title partners at Red Bull Ampol Racing.”
Ampol Executive General Manager Retail, Brand and Culture, Joanne Taylor adds, “Our long standing connection to motorsport and its fans is a testament to our brands values and overall commitment to Australian sport, we want to continue fostering the connection between our brand and fans.
“…we look forward to continuing our strong relationship with co-title partner Red Bull as we leverage the racing team partnership for joint promotions and consumer activations.”
