NPD to maximise flavoured milk sales

Parmalat’s Ice Break Refuel offers the brand’s signature coffee kick with more protein. Health and wellbeing remain a major consumer trend, and protein continues to capture focus as consumers look for increased health benefits from the beverages category.

“There’s nothing artificial – just real coffee, ice cold, meaning Ice Break Refuel is well positioned to drive the category further,” a Parmalat spokesperson said.

Meanwhile, Oak Cookies & Cream delivers a cookie punch and is full of flavour.

“Limited-edition flavours provide the category with ‘new news’ for consumers – and with Cookies & Cream being a leading flavour in other categories, Oak Cookies & Cream is set to maximise flavoured milk sales,” Parmalat said.

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