Harvest Snaps Scoopers has unveiled a bold new innovation in the better-for-you snack category. The cleverly shaped veggie crisps are ideal for dipping and scooping. Designed to make every bite an experience, Scoopers pair with dips or can be enjoyed straight from the bag.
Scoopers are baked with real beans for a guilt-free indulgence that contains less than 100 calories per serve. They’re gluten-free, a source of fibre, and come in four ‘tasty’ flavours: Jalapeño Cheddar, Loaded Taco, Sour Cream & Chives, and exclusive-to-7-Eleven, Supreme Cheese.
Scoopers will be supported by the “Don’t Dip, Scoop” marketing campaign, designed to build awareness and trial through PR activations, influencer collaborations, and sampling initiatives. Campaign highlights include:
- Exclusive Scoopers Entertaining packs for influencer partners – offering everything needed for a relaxing afternoon with friends or an impressive party spread.
- Influencer-hosted Paint and Sip parties showcasing the product in entertaining moments.
- A Harvest Snaps Scoopers Spotify playlist curated to elevate snacking occasions.
- Thoughtfully paired dip recipes for each flavour, including:
- Spicy Mango Salsa dip with Jalapeño Cheddar Scoopers
- Buffalo Ranch dip with Supreme Cheese Scoopers
- Creamy Guacamole with Loaded Taco Scoopers
- Lemon Herb Ricotta with Sour Cream and Chives Scoopers.
To drive trial and awareness, Harvest Snaps Scoopers will be featured in an extensive sampling program.
“Harvest Snaps Scoopers are more than just a snack – they’re a game-changer for anyone who is seeking to balance healthy eating without compromising on flavour,” says Harvest Snaps Senior Brand Manager Alice Collins. “Whether it’s winding down solo or entertaining friends, Scoopers bring fun, flavour, and versatility to every snacking occasion.”
Harvest Snaps Scoopers (RRP $5) are available at Coles, 7-Eleven, and independent retailers.
