Iconic Australian brand Milo has joined Nescafé Blend 43 in the second iteration of the ‘Celebrate Australia’ campaign by Nestlé Professional. The campaign features six new limited-edition tins in the range.
Three towns are featured on 1kg tins of Nescafé Blend 43: Alice Springs, Boorowa and Mandurah. Another three towns, Charters Towers, Burnie, and Geelong are displayed on 1.9kg tins of Milo. Each tin displays an illustration of an event or a unique community story that brings people together.
“Australian community spirit fuels our nation, and we believe so many Aussie communities have a story worth celebrating,” says Nestlé Professional Oceania General Manager Scott Stuckmann.
“Each town chosen to be illustrated on our limited-edition range uniquely embodies community spirit and unity. Nothing brings people together like a sporting event, and Milo joining the Celebrate Australia campaign in 2022 puts the spotlight on community sporting events across the country.”
As part of the ‘Celebrate Community Spirit’ collection, Nestlé Professional has continued its partnership with Rotary Clubs to support the six selected towns. Local Rotary Clubs in the six towns have each received a $5000 grant from Nestlé Professional to invest in a community initiative important to each town. These initiatives include providing food supplies in disadvantaged communities in Geelong, supporting a project supplying medical equipment to the Alice Springs Hospital Paediatric Ward, to providing shelter and seating around popular town walking tracks.
A variety of Nescafé Blend 43 (1kg RRP $55) and Milo (1.9kg RRP $30) tins featuring the six Aussie towns are available to buy from wholesale office and foodservice distributors including Bidfood, Countrywide, PFD, and Campbells.
