Naturally Good seeks entrepreneurs

The Naturally Good Expo has announced the return of Pitch Fest, an exclusive opportunity for emerging brands in the natural products industry to showcase their innovative offerings.

Scheduled for May 26, 2025, at ICC Sydney, Darling Harbour, the event invites entrepreneurs to pitch their latest products to a panel of judges and a live audience.

Previous winners, such as the founders of Neon Goat (2024), Compassion Creamery (2022), I Am Grounded (2021), and Swag Australia (2019), have gone on to great success.

This year’s Pitch Fest is promising to be more exciting than ever with a prize package valued at over $10,000 for the winner, including marketing support and media exposure, a 3x2m stand at Naturally Good 2026, a dedicated article and interview, and 1:1 feedback sessions with industry experts.

The competition will feature a series of 4-minute pitches from each finalist, followed by direct feedback from the judges. This year’s judges are:

  • Anna Subritzky, Founder, ACS Consulting
  • Brian Nasr, Founder, Healthy Food Crew
  • Lisa Crawford Jones, Director, Tomorrowstory

The event will be held 12:30-1:45pm at the Pulse Stage. Entry is free for all registered Naturally Good Expo attendees.

Entrepreneurs interested in participating are encouraged to submit their applications by 4 April, with finalists to be announced 24 April.

For more details and to register for the event, visit: Naturally Good’s Pitch Fest.

Naturally Good is Australia’s premier trade expo for natural, organic and healthy products. Through showcasing the best in innovative health, wellness, and sustainable living, the expo connects like-minded professionals committed to a healthier, more sustainable future.

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