The new innovative hydration solution LVL UP developed by two passionate Melbourne entrepreneurs, Madison Verrocchi and Austin Xenos, is changing the game in hydration supplements.
“With a mission to create highly effective, great-tasting products free from artificial ingredients, LVL UP is designed to elevate the hydration experience and everyday performance for Australians,” according to the brand.
“Crafted with a premium blend of electrolytes and minerals, both working in harmony to deliver rapid hydration and enhance absorption, LVL UP is the modern-day solution for staying hydrated anytime, anywhere.”
A pivotal moment for the duo came when they realised how prevalent dehydration is on a day-to-day basis, with “four in five people experiencing symptoms of dehydration”. Solidifying their belief that there was a significant gap in the market, LVL UP was the solution to “make hydration effortless and accessible to everyone”.
“We see LVL UP as more than just an electrolyte supplement – it’s a lifestyle. Whether you’re hitting the gym, travelling, working long hours and need a pick-me-up, or simply looking for a better way to stay hydrated, LVL UP fits seamlessly into any routine. Our goal is to provide Aussies with a clean, effective, and great-tasting solution that’s easy to make part of their everyday lives”, says Mr Verrocchi.
What sets LVL UP apart from competitors is its non-carbonated, smooth formula that’s “easy to drink and enjoy”.
“The sleek, slimline packaging is designed to fit seamlessly into your bag or pocket, which comes in convenient, single-serve sachets that are portable for anyone on the go,” according to LVL UP. “Unlike traditional electrolyte drinks, LVL UP provides a refreshing formula without the bulky bottles or medicinal, fizzy aftertaste.”
“The taste was a huge focus for us,” says Mr Xenos. “We wanted flavours that people would genuinely enjoy drinking regularly, not just when they felt dehydrated. It’s not just about drinking water, it’s about proactive hydration with the right balance of electrolytes.”
The flavour lineup includes Mixed Berry, Lemon & Lime, and Orange, with the latest additions, released in November 2024 including Watermelon, and Tropical.
“LVL UP is proudly Australian-owned using high-quality ingredients that meet strict formulation standards,” the company said. “The product is manufactured in a GMP (Good Manufacturing Practice) facility and is TGA-listed, highlighting its scientifically proven ability to relieve symptoms of dehydration.”
The range is available for purchase at Chemist Warehouse and Coles Supermarkets nationwide, with a 10-pack retailing for RRP $14.99 and a 30-pack for $26.99.
