Cereal Partners Worldwide, maker of Nestlé breakfast cereals, has launched KitKat Cereal in Australia.
Created in partnership with the KitKat team, the new cereal contains wholegrain and offers a “chocolatey taste and wafer-like texture”. It also contains cocoa sourced through the Nestlé Cocoa Plan, a program aimed to improve the lives of cocoa farmers and provide sustainably sourced cocoa, certified by the Rainforest Alliance.
“When you’re looking for something different to start your day, KitKat Cereal is the perfect option for an occasional, indulgent BREAKfast,” says Cereal Partners Worldwide Marketing Manager Suzanne Poezyn.
“We’re sure the new cereal will delight KitKat fans, and make a great addition to your breakfast repertoire, as part of a balanced diet.”
KitKat Cereal will be available at Woolworths, Coles and independent stores nationwide from early September, with a RRP of $9.50 for a 330g box.
