Nestlé’s Kit-Kat Chunky Best of the Best combines Gooey Caramel, Cookies & Cream and Chocolate Fudge in a single chunky bar.
Each ‘chunk’ contains one of Kit-Kat’s best-selling flavours from the past decade.
According to Nestlé, the product is its best performer in testing of all Chunky concepts, rating above 25 per cent in uniqueness and purchase intent. It also has a high incremental rating, with 54 per cent of surveyed consumers saying they would buy it in addition to the current Chunky variant.
Nestlé is supporting the launch of Kit-Kat Chunky Best of the Best with a $3 million campaign across outdoor, in-store, social and digital activations.
