Kellogg’s ‘wholesome grains’ breakfast special

Kellogg Australia says its new Special K Whole Grain Clusters provide wholegrains, fibre and protein, offering an abundance of wholesome, satisfying ingredients such as wholegrains, fruits, nuts and seeds.

“We’ve created a breakfast option that’s delicious with a satisfying crunchy eat,” Special K Senior Brand Manager James Meins said. “Special K Whole Grain Clusters has been designed with today’s busy woman in mind, and are great to have with their favourite toppings or to snack on.”

Special K Whole Grain Clusters are available in Flame Raisin & Red Apple and Flaked Almonds, Cranberries & Pepitas.

The launch came as Kellogg’s announced its commitment to implement the voluntary Health Star Ratings on all of its cereals across Australia and New Zealand. More than 70 per cent of Kellogg’s cereals, or 26 products in the range, have a rating of between four and five health stars, with the total range spanning 1.5 to five stars. Health Star Ratings will be rolled out across all Kellogg cereals, with the manufacturer committed to displaying them on its full range by the end of the year.

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