him! international has released results from its 2016 European Convenience Shopper Insights Program.
Sales through convenience stores are in growth all over the world as the trend towards shopping little, often and locally continues. However, this overarching macro trend masks very local and regional differences in how shoppers buy at small-format stores in their countries.
For example, the findings reveal Italian shoppers are the most promotionally driven in Europe, whereas British, Irish and Russian shoppers tend to prefer a more EDLP pricing strategy.
When it comes to food-to-go sold in smaller convenience outlets, it is the Italians who say their stores offer the most inspiring, filling and tasty options.
The program’s insights are very useful for anyone whose business crosses borders (currently or potentially in the future) and who want to get a far better understanding of shopper feelings and attitudes towards stores across Europe.
The research was captured from shoppers at the leading convenience and petrol station accounts in some of the top European markets, including Russia, Italy (Carrefour Express and Conad City), France (Carrefour City and Franprix), Ireland (SPAR at Centra), the UK (Nisa and Co-op) Switzerland and Poland (Zabka and Freshmarket).
For more information on the report, visit www.himinternational.com.