Innovation meets sustainability at THAIFEX – HOREC Asia 2024

Carpigiani, Electrolux, Hobart, Gruppo Cimbali, UNOX to unveil next-generation innovations at THAIFEX – HOREC Asia 2024, in line with contemporary trends of sustainability, digital guest experience, contactless, and energy efficiency.

Business owners and hospitality industry professionals from hotels, restaurants, catering (HoReCa) can learn how to take their enterprise to the next level at THAIFEX – HOREC Asia 2024, an event that responds to the growing demand for products and services in the sector.

Some 300 leading brands, including Carpigiani, Electrolux, Hobart, La Cimbali, and UNOX, will exhibit their top-of-the-line innovative solutions across nine exhibitor categories of bakery and ice cream, cafe and bar, cleaning and laundry, dining, furnishing, kitchen, services, technology, and wellness.

THAIFEX – HOREC Asia will showcase how these prominent brands are proactively meeting the industry’s evolving demands for contactless and sustainable solutions, enhancing the digital guest experience, optimising energy efficiency, embracing plant-based menus, and implementing effective strategies to reduce food waste. As a dynamic hub for cutting-edge technology and sustainable advancements, THAIFEX – HOREC Asia exhibitors will spotlight ongoing innovation such as eco-friendly packaging crafted from upcycled food by-products, energy-efficient appliances that seamlessly integrate with AI, or cutting-edge digital systems that are meticulously tailored for the unique needs of the hospitality sector.

Along with the exhibitors, the organisers expect some 500 hosted buyers and 20,000 trade visitors to attend THAIFEX – HOREC Asia, which will be held 6-8 March 2024, at IMPACT Muang Thong Thani, Bangkok, Thailand.

The HoReCa sector globally is expected to double in market value by 2032 to some US$6.5 billion market value. One of the fastest growing regions for HoReCa is Southeast Asia, which has a population nearing 700 million and rising average disposable income. The region now has over 17 million foodservice establishments and is very attractive to tourists given its general interest in ecology and sustainability along with its unique cultural traditions, cuisines, and commitment to gastronomic excellence.

Leveraging decades of experience and established relationships in the food service industry, the organisers of Southeast Asia’s largest food and beverage trade fair, THAIFEX – Anuga Asia, have developed THAIFEX – HOREC Asia 2024 as a strategy to accommodate the HoReCa sector’s expanding growth and demand. The organisers are the Department of International Trade Promotion (DITP), Ministry of Commerce, Thailand , the Thai Chamber of Commerce (TCC), and Koelnmesse, an international organiser of trade fairs, exhibitions and events worldwide. DITP and TCC play a critical role in supporting local exporters while Koelnmesse extends its expertise in fostering opportunities for local importers and international companies.

The Department of International Trade Promotion (DITP) Director General Khun Phusit Ratanakul Sereroengrit says: “THAIFEX – HOREC Asia will complement THAIFEX – Anuga Asia by providing a comprehensive state-of-the-art overview of the entire HoReCa industry by exhibiting the latest equipment, techniques, and services for hotels, restaurants, catering operators, and the wellness industry. Together, the two events will create a dynamic and thriving ecosystem for businesses to stay informed, gain access to valuable resources, and ultimately, drive growth and innovation in the industry. THAIFEX – HOREC Asia will further amplify emerging segments, attracting a new niche audience that is an extension to the THAIFEX – Anuga Asia brand.”

Thai Chamber of Commerce Chairperson Khun Sanan Angubolkul says, “Over 30 million visitors to Thailand in 2023 contribute to about 16 billion US dollars to the Thai economy in terms of accommodation and foodservice. If you include the whole HoReCa business, it contributes about 26.5 billion US dollars to the economy. THAIFEX- HOREC Asia is a good opportunity for global brands to get known to Thai companies.”

Koelnmesse Managing Director and Vice President Mathais Keupper says, “We are delighted that industry leading brands are committing their full support of THAIFEX – HOREC Asia 2024 and are equally committed to raising the professional standards for, and to address the evolving needs of the hospitality sector. THAIFEX – HOREC Asia serves as a dynamic platform to showcase where innovation meets necessity. Our exhibitors are responding to the industry’s demand for sustainability, contactless experiences, energy efficiency, and more. As organisers, we are dedicated to shaping the future of HoReCa by fostering innovation and excellence and providing immersive experiences for people to learn from experts to improve their professional knowledge and skills.”

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