Born from Gippsland Dairy’s philosophy of Slow Good, the brand’s new premium yoghurt range Crafted is said to take the considered craft that goes into every Gippsland Dairy yoghurt to a new level of taste experience.
Through Slow Good, Gippsland Dairy embraces slow which makes the end result richer, thicker, creamier and more irresistible and Crafted is no exception: the yoghurt is said to be so thick and indulgent you could eat it with a fork.
Crafted blurs the line between yoghurt and dessert with real fruit pieces and premium dessert toppings.
The range features three fruit flavours inspired by premium fruit preserves (Confit Strawberry, Peaches and Cream, and Blueberry Jam) and three flavours inspired by indulgent desserts (Smooth Chocolate, Buttery Caramel, and Classic Tiramisu).
All six flavours are available at Coles in the chilled desserts section, while Confit Strawberry and Peaches and Cream can be found in the yoghurt section at Woolworths. Each 150g jar is available for $4.
Consumers desire more indulgence
Gippsland Dairy recently commissioned research into the way Australians enjoy moments of indulgence, revealing that four in 10 are ‘very busy’ or ‘extremely busy’ on any given day.
The research found that 46% surveyed Australians acknowledge they spend too little time relaxing each day. Many struggle to find time to unwind, with 47% spending less than an hour relaxing – including a staggering 18% who spend less than 30 minutes a day.
The research also showed that 45% of Australians are willing to spend more on higher quality products that deliver, especially when they are looking to indulge.
