Helping Shell Card customers reach their sustainability targets

Viva Energy has launched an opt-in program to allow Shell Card customers achieve their emissions reduction and sustainability targets by offsetting the emissions associated with fuel purchases.

The Opt-in Carbon Neutral Products Program will be available to all Shell Card customers starting early next year.

Viva Energy purchases and retires eligible carbon credits from domestic projects (Australian Carbon Credit Units (ACCUs)), and a selection of international projects. Customers can choose to offset with 100% Australian units or a combination of Australian and international units.

Viva Energy Chief Business Development and Sustainability Officer Lachlan Pfeiffer says the new opt-in program is a way for Shell Card customers to meet sustainability targets in an immediate and practical manner.

“Direct emission reductions are not always available immediately, and carbon offsets are a way of achieving lower net-carbon outcomes quickly and efficiently – particularly for businesses operating in sectors that are harder to abate and where technological pathways to lower emissions are likely to take some time to be commercial,” Mr Pfeiffer said. “This is an excellent interim solution for businesses looking to take meaningful action to offset their emissions while supporting projects with positive environmental, economic and social benefits.”

Carbon offsets can contribute to global efforts to combat climate change by helping to reduce overall carbon outcomes through investment in projects that capture or reduce emissions, such as reforestation, renewable energy and methane capture from landfill.

“Shell Card is one of the simplest and most straightforward fuel cards available – like a credit card for all your fuel purchases that is accepted at more than 1300 locations across Australia; all Shell service stations, Shell Coles Express, Liberty or Westside sites. Backed by over 50 years’ experience, Shell Card can drive your business forward by helping with the management of fuel costs and streamlining processing at tax time,” Mr Pfeiffer said.

The Opt-in Carbon Neutral Products Program is established and maintained by Viva Energy Australia alone. Shell has no involvement or responsibility in the program.

For more information, email

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