Oliver’s was founded in 2005 with its sole purpose to make healthy fast food easy and accessible to Australians travelling the east coast highways.
According to Oliver’s Marketing Director James Wood, the chain has “grown steadily” over the past 17 years, expanding its store network across NSW and into Victoria and Queensland.
Oliver’s menu has evolved over the years, too, adds Mr Wood, “but [it has] always stayed true to our values of health, quality and taste”.
“We have something for everyone: all ages, all dietary requirements and preferences, dine in or grab and go. We’re here to make healthy food accessible and easy,” he says.
“So, in the morning think bacon and free-range egg rolls, avo on sourdough, yoghurt cups, banana breads, smoothies and amazing coffee. We really pride ourselves on our coffee. We serve organic specialty coffee, a bespoke Oliver’s blend of organic beans from small farms in Peru and we have a great team of baristas across our store network.
“In the lunch and evening day parts, think healthy burgers, pita pockets, sandwiches, soups and gourmet pies and rolls. We also have a whole food-to-go range which is great for those who need something quick.”
This year, notes Mr Wood, has been a “big” one for the Oliver’s offer.
“We’re part way through a significant evolution in our menu, focused on maintaining the health and nutrition of our product while improving quality and consistency,” he says.
“We’re also really pleased to have launched a brand-new kid’s menu. This is really exciting as getting kids thinking about food and health is very powerful and sets them up for a lifetime of better choices.”
Read more from Oliver’s, including Covid challenges, trends and advice, in the August issue of Convenience World.
