Grill’d switches to sustainable beef

In January 2023, burger restaurant chain Grill’d introduced the Gamechanger, using grass-fed beef patties made from cows that produce up to two-thirds fewer methane emissions than regular cattle. The Gamechanger burger is said to be the world’s first all-natural sustainable beef burger.

As part of phase two, this month seven Grill’d restaurants nationwide began exclusively offering 100% Gamechanger beef, enabling customers to make sustainable choices with every burger they order.

In Phase 1, Grill’d gave customers the option to add Gamechanger Beef to their burgers for an additional $1. This was done to encourage them to make more sustainable choices due to the extra costs associated with cattle farming and the production of GameChanger beef. Grill’d will now offer Gamechanger Beef at the same price as its normal beef.

“We will cover the extra cost of the patty, so there is no price expectation on the consumer,” said Grill’d Founder and Managing Director Simon Crowe.

“This achievement marks a significant milestone in the project’s progress and has been received positively.”

The Gamechanger is a beef burger made from meat sourced from grass-fed black Angus cattle. It is a collaboration between Grill’d and Sea Forest, validated by the University of New England, NSW.

At the heart of this innovation is Asparagopsis, a genus of edible red algae native to the pristine waters of Tasmania, Australia. Asparagopsis contains compounds that inhibit methane production in livestock, thereby significantly reducing emissions.

“Grill’d’s collaboration with Sea Forest has enabled the cultivation of Asparagopsis-enriched feed pellets, leading to substantial reductions in methane emissions during cattle farming,” said Sam Elsom from Sea Forrest.

The Gamechanger program includes participating restaurants in Byron Bay, Southbank in Brisbane, and Hawthorn in Melbourne; Claremont Quarter in Western Australia; Canberra Centre in ACT; Marion Shopping Centre in South Australia; and World Square in Sydney, New South Wales.

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