Burger restaurant chain Grill’d has launched its first retail range of its “healthy” burger patties.
Exclusive to Coles, the range is promoted as having the same commitment to “flavour, quality and health that you’d expect in-restaurant”. It includes three options:
- Grill’d Signature Beef Burgers (2-pack), $8. Premium Australian beef.
- Grill’d Premium Wagyu Burgers with Caramelised Onion (2-pack), $10. “Juicy” wagyu with a “hint” of sweetness.
- Grill’d Signature Beef Burgers (4-pack), $12.50. A “value-friendly” pack for the whole family (available in selected stores).
Grill’d founder and Managing Director Simon Crowe says he’s excited to expand the restaurant to the supermarket, giving more Australians the opportunity to enjoy Grill’d burgers.
“For over two decades, Aussies have loved coming into Grill’d restaurants for healthy burgers that taste good and do good. This next chapter in our story is very exciting as we take our products into peoples’ homes,” he says.
“Having our burgers available nationally at Coles, allows us to take the next big step in our mission: to make our healthy, delicious burgers accessible to all Australians.”
Just like in-restaurant, every pack of Grill’d burgers sold at Coles comes with a ‘Local Matters’ token inviting customers to support community initiatives. Through this partnership, Grill’d will be giving $10,000 this month to Coles’ community partners selected by customers.
Coles Chief Commercial Officer Anna Croft says Coles is committed to providing value to customers and introducing innovative ways to help inspire them in the kitchen.
“We’re excited to join forces with Grill’d to launch an exclusive, premium burger range customers can only find at Coles,” she says.
“Our customers are telling us they’re cooking more at home and looking for ways to create delicious and easy restaurant quality meals in their own kitchens – and that’s exactly what we hope to achieve by offering the new Grill’d burger range.
“This launch is the latest example of how we’re listening and responding to our customers, giving more Australians access to premium and convenient meal options at a price that offers real value.”
To celebrate the launch, each product will be offered at an introductory price of $1 off the regular price for the first four weeks.
