At least 8 million tonnes of plastic enter the world’s oceans every year, with 80% of this coming from land.
To help stop this, Glad has partnered with Oceanworks to create Australia’s first ocean-bound plastic recycled bin liner: Glad to be Green 50% Ocean Bound Plastic Recycled Bags.
Made of ocean-bound plastic collected by Oceanworks from communities that are within 50km of shorelines and that have no formal waste management, each roll is said to stop the equivalent of two 2L plastic bottles from entering the ocean.
Supporting a circular economy
Oceanworks is on a mission to end the ocean plastic crisis by connecting at risk waste plastic with brands and consumers looking to buy circular products and become part of the solution. It offers resin made from ocean recycled plastic that goes into products such as bike accessories, dog toys, shoes and now bin liners.
Oceanworks CEO Vanessa Coleman explains, “At Oceanworks we envision a world where plastic is no longer wasted and instead reused and recycled within a circular economy. Achieving our mission at scale requires global brand leaders like Glad that are willing to take action, incorporate a new material stream, and share that story with their customers.
“Together we can and will eliminate plastic pollution, reduce plastic’s carbon footprint, and create jobs in collector communities worldwide.”
Addressing consumer concerns
Research from Glad has revealed that 67% of Aussies view plastic in the ocean as the number one environmental concern.
“We know consumers across Australia and New Zealand want to reduce plastic waste in our oceans,” says The Clorox Company ANZ Marketing Director Joy Delis.
“We are proud to be working with Oceanworks to achieve a common goal in helping protect our environment and educate consumers on the importance of stopping plastic waste from entering our oceans.”
Glad to be Green 50% Ocean Bound Plastic Recycled Bags are available at supermarkets nationwide.
Consumers can track where they’ve stopped plastic waste from entering the ocean by using the seven-digit number on each bin liner pack via the Glad website.
