The importance of foodservice to the P&C channel, according to New Sunrise National Merchandise Manager Joseph Alessi, has “never been clearer or more evident” than at the peak of Covid-19.
“During the pandemic, with many cafes and restaurants closed, consumers turned to convenience for their food and coffee,” he says. “Consumers had a taste of what was on offer and have anecdotally been surprised and impressed with the quality they can find in convenience stores.
“But with full-service restaurants returning to trade, the opportunity remains to retain these first-time shoppers in our stores.”
With this in mind, Mr Alessi says: “It’s not about re-inventing the wheel, it’s not about catering to every food dish or delicacy, but more about being known for a signature plate or meal. KFC is known for chicken, Krispy Kreme for doughnuts, [and] Starbucks for coffee.
“It’s important to look at your local area, the demographic, and make a concerted effort to be known for a signature offer. [This] may not be elaborate, but it’s important to do it well, and consistently.”
Mr Alessi also addresses technology, pinpointing it as “another major investment into the future”.
“Ordering portals such as Deliveroo, Uber Eats and Menulog have made it much simpler for consumers to select their food and offer the ultimate convenience regardless of the time of day,” he says.
“Consider utilising a delivery or ordering app to get your business included in the consumers’ pattern of ordering, or utilise it as a way for customers to sample your offer. Consider developing a pick-up option, [too].”
Read more about foodservice in the June issue of Convenience World.
