Reports from each and every angle are stating that consumers are looking to make more ‘ethical’ choices when shopping.
We covered recently in the reports provided by Accenture that, 50% of consumers said they are shopping more health-consciously and will likely to continue to do so, even when the pandemic ends.
It turns out, that this is also apparent in the liquor retail sector.
On a global scale the Bicardi 2020 Cocktail Trends Report shows that 62% of consumers are seeking natural beverage options, and 51% show interest in mixers that are fermented, including the likes of Kombucha and Kefir.
Therefore, Naturally Sugar Free drinks brand, Nexba is expanding into the off-premise liquor space.
The Australian brand will see its range of sugar and artificial free Kombucha beverages available at 200 Independent Liquor Retailers, as consumers increasingly look to make ‘better-for-you’ choices.
The partnership kicks off with a strategic promotion across Mother’s Day retail period (6-19 May).
“We know that Australian’s are drinking less, and when they do reach for a cheeky tipple, they’re more concerned about the alcohol they consume, and crucially what they consume it with,” explains Co-Founder and Co-CEO of Nexba, Drew Bilbe.
“Health and wellbeing considerations are not going anywhere – it’s much more than a trend, arguably it’s now a way of life for most of us. Being an innovation-focused brand, Nexba is well placed to capitalise on this new way of thinking in the liquor market.”
Mr Bilbe says that they’ve noticed the big transformation that the soft drink category has undergone over the past decade, and are excited to see what the future holds.
Nexba products are available in Coles, Woolworths, 7-Eleven, Amazon and more.
