Domino’s and Australian Lamb have teamed up to ‘share the lamb’ on pizzas this summer.
Launched this week, the new Domino’s Summer Lamb Pizza and Meltzz range is spearheaded by the ‘Lambassador’ Sam Kekovich as part of the “incredibly popular and successful” summer lamb campaign.
Domino’s will be using slow cooked pulled lamb on a Greek Lamb Tzatziki and Lamb Meatlovers pizza. It will also be offering a Greek Lamb Tzatziki Meltzz, Slow Cooked Lamb pasta and “moreish” Cheese ‘n’ Mite scrolls.
Meat & Livestock Australia (MLA) Domestic Marketing Manager Graeme Yardy says the partnership between Australian Lamb and Domino’s follows work by MLA’s Business Development team in diversifying and expanding the relevance of lamb into QSR.
“Australians love their lamb and associate it with high quality and flavour. This means adding lamb to a menu allows foodservice operators to capture the opportunity to positively differentiate their business,” he says.
“There’s a significant opportunity for lamb to shine brightly on fast food menus due to its versatility, taste and quality. Partnerships with restaurants such as Domino’s are a fantastic way to showcase lamb to younger generations and those of different cultural backgrounds, especially within metropolitan Australia.”
Domino’s ANZ Head of New Product Development and Innovation Michael Treacy says the launch is not only a fantastic opportunity for expanding Domino’s menu options, but also about supporting Australian sheep and lamb producers.
“Our ongoing commitment to championing local produce allows us to proudly present Aussie classics made with ingredients grown and sourced right here in Australia,” he says.
“Our connection with local Aussie producers runs deep, and we’re dedicated to nurturing the growth of our local farmers. It’s a partnership we take great pride in supporting.”
