Domino’s has scaled its partnership with Uber Eats to deliver “even more choice and convenience” to consumers across Australia and New Zealand.
While Domino’s customers can already order pizza on Uber Eats to be delivered by Domino’s delivery fleet, the new partnership with Uber Direct will enable Domino’s to offer extended trading hours by tapping into Uber’s delivery network.
It’s also promoted as a new option for franchise partners looking to fuel further growth by unlocking access to a flexible Uber-fulfilled delivery network for orders placed on Domino’s own channels including phone, website and app orders.
In addition to being able to meet late night and early morning demand, the partnership is expected to help restaurants maximise conversion during periods of spikes in demand, too, such as during major sporting events.
Domino’s ANZ CEO Kerri Hayman says that while Domino’s has built a reliable and efficient in-house delivery offering, with technology at the core of the customer experience, it’s always looking for ways to offer customers more.
“The link up with Uber’s Direct offering will help us ensure that when people come to our online ordering platforms, they can find a solution that gets our iconic range delivered to them whenever the cravings strike,” she says.
Uber Direct ANZ General Manager Duncan Petit says the company is pleased to help complement Domino’s existing fleet of delivery experts.
“The partnership will help franchise partners trade later and open earlier, especially during important times like major sporting events where they may not otherwise be able to capture all the demand for their game day menu items,” he says.
The existing partnership lists Domino’s in the Uber Eats app in more than 20 Domino’s markets globally, with Domino’s delivery experts completing orders placed on the Uber Eats app.
Now in addition to Domino’s orders placed via Uber Eats, orders made via the Domino’s websites, apps and phone system will all be fulfilled by a mix of Domino’s own network of delivery experts and Uber delivery partners. This will depend on what best meets the needs of individual locations and their customers’ needs.
