Viva Energy (Shell Licensee) has announced the renewal of its long-standing partnership with Supercars team Dick Johnson Racing (DJR). The multi-year deal will see the Shell V-Power brand remain the Major Partner and Naming Rights Partner of Dick Johnson Racing.
Shell V-Power and Dick Johnson Racing will continue to build on a 57-year relationship, one of Australia’s oldest and longest-standing sporting partnerships. “The length of this relationship indicates a rare model of success that has stood the test of time,” Viva Energy said. “This partnership is characterised by mutual trust and loyalty through stability that embraces legacy and tradition.
The Shell brand first appeared as a sponsor on Dick Johnson’s racing car in 1967 and has a rich heritage with the motorsport legend. It took on full naming rights of Dick Johnson Racing for 18 years between 1987 and 2004. It then remained a partner of the team, before returning as a naming rights partner in 2017, under its current Shell V-Power Racing Team moniker.
In their past eight years together, Dick Johnson Racing and Shell V-Power have achieved many great successes including three Driver’s Championships, three Teams’ Championships and one Bathurst 1000 win.
Dick Johnson, motorsport legend and co-owner of the Shell V-Power Racing Teamsays: “It’s really, really pleasing to see that we’ve got another extension of our contract, which we’ve had for many, many years with Shell. We’ve been with them for 55-odd years, and I believe our partnership is one of the longest-standing relationships in Australian sport. Over that time, we have had a lot of success together, and we look forward to having a lot more success together in the future.”
Shell V-Power Racing Team Chief Executive Officer David Noble says: “We’re thrilled to announce the renewal of our longstanding partnership between Shell and Dick Johnson Racing. With a remarkable 57-year history together, both brands have consistently demonstrated a commitment to high performance and excellence. As we look to the future, we’re excited to continue building on this legacy as we drive towards new achievements, united in our pursuit of excellence on and off the track.”
Viva Energy Australia General Manager of Marketing Andrew Egan says: “Our partnership with DJR is one that commenced over 57 years ago and is built on the mutual alignment of high performance and team culture. Our partnership is a true collaboration that delivers strong commercial outcomes for both the racing team and our business with the association of our Shell V-Power premium fuel brand. We are united in our passion for our fans, customers, and the sport to deliver the best experience possible.”
“Together, through this partnership, Dick Johnson Racing and Shell V-Power look forward to fuelling more victories, driving innovation and continuing their legacy of excellence for years to come.”
