Wide Open Agriculture Limited has announced that Australia’s “leading” regenerative food brand, Dirty Clean Food, will be sold in WA’s first Coles Local.
While Dirty Clean Food awaits final ranging, the Company has been confirmed as a direct supplier and expects that between eight to twelve Dirty Clean Food products to be sold at Coles Local WA across multiple categories. The ranging will feature innovative plant-based products, which have been incubated on Dirty Clean Food’s digital platform and will soon be available in retailers.
“We are thrilled at the opportunity to work directly with the Coles Group as part of the first Coles Local location in Western Australia,” says Dirty Clean Food CEO Jay Albany. “Working directly with Coles is an important milestone for Dirty Clean Food and a significant step forward in our strategy to create and lead a new category of regenerative food. We are honoured to begin our relationship with Coles by participating in the expansion of this innovative concept to Western Australia.”
Coles Group Limited announced its intention to expand its award-winning Coles Local concept into WA on August 18, 2022, with the first WA Coles Local planned for Angelo Street in South Perth.
“The Coles Local team has been a pleasure to work with,” says Dirty Clean Food General Manager Sophie Lanyon. “It’s clear their commitment is to high quality local produce, sustainability and supporting our mission to make it easier than it’s ever been to access regenerative produce.”
Coles Local offers a tailored in-store experience and a thoughtfully crafted range of high quality local and imported products, designed specifically to meet the needs of the local community. There are 16 Coles Local supermarkets across the Eastern Seaboard, including the most recent additions in Brighton Victoria, Birkenhead Point NSW and Brisbane CBD in Queensland.
