General Manager of The Common Good Coffee Company, Kate Greaney says their company began with an idea of making cafe-quality coffee accessible to the petrol and convenience industry and shoppers across the country.
The aim, she says, was to “help retailers far and wide be part of a program that supports them to increase their coffee and shop sales”.
Their products include coffee beans and equipment to help make coffee, works with other brands to promote sustainability and unity.
Beyond filling a coffee cup
While offering a large selection of coffee-related products that help boost coffee sales, the company’s team hold their values close, Ms Greaney says.
“We wanted to be more than just another coffee brand,” she says. “We wanted to create an emotional connection to coffee, to encourage people to feel good about themselves. Our tagline is ‘feel good inside’.
“One of the most powerful ways to make people feel good about themselves is to help others in need.
“We stand behind these beliefs and donate $1 from every kilo of coffee sold to Beyond Blue.”
Touching on the mental health organisation, Ms Greaney says: “In our society, mental health conditions are so common, currently three million Australians are living with anxiety or depression.
“Sadly, most of us have known someone who has suffered from a mental illness.”
In addition to donating to Beyond Blue, The Good Coffee Company promotes sustainability.
“Our environmentally friendly takeaway coffee cups also reflect this belief,” Ms Greaney says. “Common Good cups are like no other, attractive in nature, splashing with our signature sky blue while displaying messages of inspiration for the pleasure of your coffee consumer.”
To get to know more about The Common Good Coffee Company, click here and view the full feature article in the latest issue of Convenience World magazine.
