Coconut water brand Cocobella has launched its Straight Up coconut water in a resealable 500ml Tetra-Pak specifically for the convenience channel.
“Having established our brand over the past four years in the grocery channel, the coconut water category has increased consumer awareness and is now ready to succeed in the fast-moving impulse channel,” Cocobella Marketing Director Luke Marget said.
Until now, the Cocobella range has been limited to 250ml single-serve packs and 1000ml multi-serve packs that are better suited to other retail channels.
“Our customers have been asking for some time now for a larger single-serve pack, so we are thrilled to be able to meet their requests,” Mr Marget said. “And, the resealable closure is perfect for those busy people who consume on the go.”
Cocobella Straight Up 500ml is made with the same single ingredient (the water from young green coconuts) as Straight Up 250ml, which is sourced from its plantation in Indonesia and claims to be free from concentrates.