Christmas Eve to be busiest shopping day

While shopping patterns in 2021 were impacted by Covid-19, Eftpos data indicates that things are returning to “normal” and Christmas Eve will almost certainly once again be Australia’s busiest shopping day of the year.

The busiest part of the day will be around noon when last year transactions peaked at close to 270 per second.

Eftpos CEO Stephen Benton says while online shopping has increased in popularity in 2021, based on historical data in the final days leading up to Christmas Day, local high street shops and businesses should still expect customer traffic to peak.

“With only a handful of days left to shop, Australians can turn to their local retailers to finalise their Christmas shopping,” he says.

“We encourage all Australians to support their local businesses this year. Buying Christmas gifts and food items locally has a big impact on your immediate community, as many small and medium businesses across Australia continue to face tough times.

“With community support this Christmas, Australian small businesses could thrive once again.”

In 2020, the top five busiest days were the five days immediately prior to Christmas Day.

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