American energy drink brand Celsius is now available for consumers in Australia.
This follows the announcement back in March that Suntory Oceania would be the brand’s exclusive manufacturing, sales and distribution partner in Australia and New Zealand.
According to Celsius, the brand has grown in popularity worldwide, describing itself as a “true disruptor” in the rapidly evolving energy products category.
“Celsius is strategically expanding into new markets and we’re thrilled to further widen our global footprint to include Australia,” says Celsius Chief Marketing Officer Kyle Watson.
“Australia presents an exciting opportunity to connect with a community that shares our passion for living fit. We’re eager to introduce the ‘Live Fit’ lifestyle and our refreshing energy drinks to Australian consumers, empowering them to be their best selves in everything they do.”
Celsius energy drinks are now available at 7-Eleven in four “dynamic, fruit-forward” flavours, including Sparkling Kiwi Strawberry, Sparkling Watermelon Lemonade, Sparkling Green Apple Cherry, Cosmic Vibe and Sunset Vibe.
