Category: What's New

Arnott’s brings Bluey to the biscuit aisle

Bingo and Bluey are making their way to the biscuit aisle in the form of a new snack range. Arnott’s Bluey Biscuits feature the iconic characters from Australia’s number one kids show, Bluey,...

Good Food Partners breathes new life into Freedom cereals

Good Food Partners has completed a full relaunch of its Freedom brands, including Freedom Classic and a new, Freedom Oats range. This comes 14 months after the cereals and snacks division of...

Weis bounces into snack aisle

A licensed brand extension partnership for much-loved Weis brand takes the fruity flavoured ice-cream icon out of the freezer for the first time in 65 years and into the muesli bar aisle...

Pana Organic adds sea salt to new chocolate

Pana Organic has partnered with Hobart-based Tasman Sea Salt for its latest vegan chocolate block. Pana Organic founder Pana Barbounis says the partnership is an obvious and natural alignment. “Our new Tasman Sea Salt...

McCafé introduces the Australiano

Australiano is a new signature coffee from McCafé designed to treat resident coffee aficionados to a flavour combination of native Australian wattleseed, chai and McCafe’s locally-roasted coffee beans. Launching today (25 May) and...

SPC’s new mitey key ingredient

SPC has announced the launch of the Aussie-first, Vegemite Baked Beans. The partnership comes as SPC looks to inject some fun back into the baked beans aisle. SPC Marketing Manager George Dimkin says:...

Vegan a rising sweet spot

Lindt unveiled its first vegan range, promoted as being “expertly crafted, using only the finest quality ingredients to create the ultimate plant-based treat”, in March. Now available in Australia, the Lindt Classic Vegan...

Details milk the difference

It’s been a rollercoaster ride for beverages over the past 12 months with Covid restrictions severely impacting mobility and footfall into the P&C channel. Bega Dairy & Drinks Marketing Director Sharon Winton says...
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