Caltex Woolworths launches Healthier Bites campaign

Recent customer surveys and NPS scores conducted by Caltex Woolworths have shown customers want a healthy alternative when they come in-store. In response, Caltex Woolworths launched its Healthier Bites campaign on April 6.

Healthier Bites is designed to help customers confidently make healthier snacking choices, at a time that is convenient to them. H2coco will team up with Caltex Woolworths to launch this campaign along with Chobani, Freedom Food, Perkii, Lion, Chia Co, Nexba, Vitaco, Mt Franklin, Emma & Tom’s, and Woolworths brand Macro.

Consumers can choose from 64 portion-controlled snack options and buy any three items from the range for $7. Caltex Woolworths has also launched an Australia-first partnership with Fitness First, and is offering consumers a three-day fitness pass with all $7 dollar bundles.

The campaign will run in selected Woolworths Petrol Convenience stores until May 3, 2016 and will be promoted across Pump TV outlets, in-store POS, national radio and digital advertising.

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