Caltex Australia has transformed a former Caltex Star Mart into a food and services convenience hub: The Foodary.
Located on Sydney’s busy Parramatta Road, Concord, The Foodary combines a fuel offer with healthy foods and services to appeal to the 30,000 commuters who use the road each day.
As well as being a refuelling stop, the store offers breakfast, lunch and dinner options to go, locally roasted barista-made coffee, and goods from local businesses such as meal kits by The Corner Store and baked goods from artisan bakers, Brasserie Bread. Taking on the store-within-a-store retail concept, The Foodary is also home to the suburb’s first Sumo Salad.
Services available at the store include a daily laundry service through Washem and a ParcelPoint parcel pick-up.
Caltex Australia Executive General Manager Commercial Bruce Rosengarten says the pilot store is the company’s first fuel and convenience site to bear the new brand name, and ‘look and feel’.
“First impressions count, and the first thing you’ll notice about The Foodary is that it doesn’t look or feel like a traditional petrol station,” he said. “Everything from the modern interior design, layout, services and real food on offer will excite and surprise.”
“We want to offer motorists in Sydney’s inner west a unique, convenient experience where they can come in and have the choice to eat healthier while they’re on-the-go, grab something for dinner on their way home, or simply pick up their washing or a parcel.”
To help motorists back on the road more quickly, an app will be available to Foodary customers, enabling them to refill and pay for fuel on-the-go without going in-store.
The app will also give customers the option to pre-order food before re-fuelling, so they can easily and quickly collect food at the counter.
“Our app, The Foodary, is cutting-edge,” Mr Rosengarten said. “It’s the next best thing to offering a drive-through service and we’re excited to hear what busy drivers think about refuelling on-the-go.
“The Australian convenience industry is rapidly evolving, and our goal is to meet the changing needs of consumers, wherever they are. We will continue to trial new products and services to ensure what we’re offering is what customers want.”
