Cadbury has launched its Easter range, featuring “new and delicious” creations alongside a line-up of “beloved classics”. 
For the “ultimate” Easter egg hunt, the brand points to the latest addition to Cadbury’s fruit flavoured eggs, Tropical Pineapple. These are available in an 118g egg bag and an ‘extra-large’ 803g egg bag.
Lovers of the Cadbury Coconut Rough block can now enjoy this flavour in bunny form with the Cadbury Dairy Milk Coconut Rough Bunny (160g).
Cadbury says white chocolate enthusiasts are in “for a treat” with the Cadbury Dream Gift Box (155g), featuring a Dream white chocolate hollow egg and mini solid eggs. 
Promoted as the “most exciting” additions to this year’s Easter range, Cadbury has introduced two multi-textured, dual chocolate layered Easter Eggs inspired by the Cadbury Slices Blocks range. Available in two flavours, the Raspberry Coconut Slices Egg combines fruity raspberry flavoured jellies with a “subtle” coconut crunch, while the Mint Slices Egg delivers a minty “twist” and “chocolatey” biscuit crunch in every bite.
Mondelēz International ANZ Vice President Marketing Ben Wicks says Cadbury is truly synonymous with Easter, playing a central role in the traditions of Australian families.
“From the joy of an Easter egg hunt to the excitement of sharing a special treat, we’re honoured to help create moments of connection and celebration,” he says.
“This year, our 2025 Easter range is designed to make the season even more memorable, offering something for everyone – from Easter bunnies to Creme Eggs, our iconic Hollow Easter Eggs and exciting new creations. Cadbury offers something special for every Australian to discover, enjoy and celebrate the magic of Easter together.”
