Cadbury Roses unveils new mix

Cadbury Roses has launched a new product mix and updated packaging design.

The new Cadbury Roses are said to celebrate the soft centre flavours that Cadbury Roses fans love, wrapped in an “elegant design that captures the essence of the iconic brand”.

“This new mix comes as a thank you to fans who have told us what they love about Cadbury Roses,” says the brand. “This feedback has helped to inform the flavours and textures in the new mix – delivering a delicious box of Cadbury Roses.”

Cadbury fans can enjoy the return of some “familiar favourites” including Strawberry Crème, Orange Crème and Peppermint Crème. Passionfruit Delight is a new addition to the box with soft passionfruit-flavoured centres covered in Cadbury Old Gold dark chocolate.

The new pack design celebrates the iconic Cadbury Roses red rose.

“We’re so excited to be able to launch this new Cadbury Roses box,” says Cadbury Senior Marketing Manager – Gifting and Seasonal Kathy De Lullo. “We know that the timelessness of the classic Cadbury Roses is something that is revered by all, and that everyone has a nostalgic story to tell when it comes to gifting these treats to family and friends.

“Through this new mix, it’s so special to be able to honour the iconic soft centres and flavours like Strawberry Crème and Peppermint Crème loved by so many Roses fans, as well as to create and deliver a new flavour experience through soft-centred Passionfruit Delight.”

The new Cadbury Roses will be available nationwide at all leading retailers, from mid this month. A special-edition Heritage Pack can also be found exclusively at Woolworths for a limited time only.