Brownes Dairy has developed an alternative dairy range that will be launched into cafe’s, restaurants and hotels as well as select retailers from this month.
Comprising oat, almond and soy products, the range was developed with the assistance of coffee connoisseurs and barista training company Dimattina Coffee, to meet growing demand for alternative options to dairy.
“Alternative dairy has significantly changed the game for Australian cafes with about 30 per cent of coffees now being made with oat, almond or soy milk,” said Dimattina General Manager Leigh Kitchen.
“Cafes now need to have good quality alternative dairy available and baristas need to be trained on how to work with different products,” he added.
Building on legacy
Brownes Dairy is Australia’s oldest dairy and the number one dairy processor in Western Australia and will be the only WA-based dairy brand with a range of alternative dairy products.
“Brownes Dairy is an innovative company that evolves with the needs of our customers,” said Brownes General Manager of Marketing, Rebecca Smith.
“Certainly we are big believers in the goodness and nutritional value of milk and dairy, but we are also conscious that customers’ tastes have evolved and they want a variety of products in their coffees and fridges.”
She says Brownes spent more than three years of R&D working closely with baristas to create the right frothing formula.
“We didn’t want to launch this product until we were certain that we had what cafes were looking for, which is an alternative milk that would froth for a barista in the same or similar way as regular milk,” she said.
Distribution
The distribution strategy capitalises on Brownes Dairy’s position as the largest supplier of milk to West Australian cafe’s, hotels and restaurants with an estimated 80% of WA cafes serviced by Brownes.
“We know the WA market and we have the distribution network to provide a complementary range of products to customers that still want dairy, but also want a high quality alternative option,” said Ms Smith
Brownes Dairy will initially launch the alternative milk products into the West Australian market, followed by an expansion into the Eastern States as well as Singapore.
Brownes Dairy already distributes yoghurt and cheese in all major grocery chains in Singapore, including Giant, Cheers and Fairprice. It will launch its alternative milk range in the second half of 2024.
