BP is trialling home delivery from its petrol and convenience stores via Couchfood, a new service available from Uber Eats.
This collaboration with the food delivery platform enables BP to offer an on-demand service to customers and the comfort of eating in the comfort of their home.
Popularity of meal delivery apps
Adam Arnold, General Manager for Marketing and Retail Innovation at BP, says the company has noticed the changing habits of consumers, especially millennials who regularly use the Uber Eats app.
The company found one in four Australians aged 25 to 34 will order from a meal delivery app weekly, spending an average $102 per month through meal delivery apps.
“Our Couchfood categories include Salty Snacks, Candy Shop, Chocolates to Share and even Pantry Picks – with milk and bread available,” said Mr Arnold.
“We are already seeing some fan favourites ordered regularly, such as Tim Tams and Maltesers.”
The launch of the app is one of the many partnerships the retailer has planned.
Visit www.bp.com.au/couchfood for the full list of Couchfood sites.