BP teams up with IRI

Research company IRI has entered a strategic relationship with retailer BP in Australia, making IRI the exclusive data agent for BP’s retail-transactional-sales data.

IRI says leveraging this data will assist BP in developing and implementing best-in-class strategies to improve on its position in the market. IRI will also support BP in providing pricing, promotional and assortment consulting to its business.

“Our relationship with BP represents our continued commitment to delivering growth to our clients,” IRI Retail Director Justin Finney said. “By providing actionable insights and facilitating greater engagement between BP and its suppliers, IRI is committed to supporting BP with their strategies to not only benefit their business, but their customers as well.”

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