Velocity Frequent Flyer and BP Australia this week announced Pay with Points, an Australian-first initiative that will revolutionise the way members use the program by enabling BP customers to pay with Velocity points at the point of sale.
From next week, customers can redeem between $10 and $60 off their eligible fuel and in-store purchases at participating BP service stations. It is the first time an Australian airline loyalty program has allowed its members to use their frequent flyer points as currency in retail stores.
With Australia’s average household expenditure on fuel around $60 a week, Pay with Points gives customers the opportunity to save each time they refuel, reducing the money spent at the pump and putting disposable income back into people’s pockets.
“This new offer will help Australians rethink how they refuel,” BP General Manager of Marketing and Offer Development Adam Arnold said. “The cost of fuel is a significant household expense and we want to help reduce the impact on household budgets by opening up more ways to pay, thanks to our partnership with Velocity Frequent Flyer.
Velocity Frequent Flyer CEO Karl Schuster said being able to use Velocity points as currency at BP service stations will be a “game changer” for Australians.
“Velocity is committed to rewarding our members on their everyday expenditure, and this initiative with BP takes that one step further,” he said. “We know some members drive much more than they fly, so this gives them an alternative way to use their points that will ease the pressure on their wallet.”
The minimum redemption at point of sale will be $10, which is equivalent to 1,667 Velocity points.
Nearly one million unique members have swiped their Velocity cards at BP since the launch of the partnership in April 2015.