BP and Uber have announced a new global strategic convenience delivery partnership, extending their existing local arrangements.
Together, the partners will offer a “huge” range of quality convenience products. This includes fresh and prepared ranges, from select retail locations.
BP is the first convenience retailer to team up with Uber Eats on a global level. The retailer aims to have more than 3000 retail locations available on the delivery platform over the next three years.
The new partnership covers retail sites in Australia, New Zealand, Poland, South Africa and the west coast of US. Sites in the UK and eastern US will be added to the app for the first time this year, with plans to launch in other European markets from 2023.
As part of the agreement, Uber Eats and BP will work to introduce delivery options onto BP’s own app, BPme. Powered by Uber Direct, this is expected to be available in Australia, the UK and US by the end of 2023. This new offer, says BP, will allow the retailer to directly connect its customers to delivery riders, making Uber Eats the trusted partner in fulfilling these orders.
“We’re thrilled to team up with Uber Eats globally giving us the opportunity to reach many more consumers online in addition to those who currently visit our retail sites,” says BP Executive Vice President of Customers & Products Emma Delaney.
“We’ve seen how the pandemic has accelerated customer demand for delivered convenience and this partnership will allow us to scale up quickly on the Uber platform. And for the first time, we will be able to offer delivery options to existing customers on our own BPme app by the end of 2023.”
