Australian pastry maker Banjo’s Bakery Café has officially re-launched its order, pay and rewards mobile application – increasing the convenience for fast, freshly baked goods in Australia.
Revealing a complete redesign of the user interface to create a simplified and cleaner aesthetic, Banjo’s has created a seamless user experience to take customers from order to check out as simple as A to B.
“The app has received 35,000 downloads and counting, with tech-savvy young adults between the ages of 25-44 most likely to use the digital ordering service and Brisbane seeing the biggest uptake to date,” the company said.
“The first-to-market bakery ordering app first launched in November last year as part of the national franchisor’s strategy to modernise their customer experience and increase contactless purchase and pay options to respond to the ongoing impacts of Covid-19.”
The application is free to download and includes features such as skip the queue ordering, ViP points system, order favourites saved, pay-in-advance, and 50% off your first order using the app.
Banjo’s Bakery Café CEO and Managing Director Jessica Saxby said the updated application would continue to ‘wow’ customers and make ordering their favourite products and coffee simpler than ever.
“We know Banjo’s Bakery Café customers are regularly on-[the]-go, so taking on customer feedback since the initial app roll-out has been hugely helpful in building a user experience tailored to everyone from our regulars to a first-time customer,” says Ms Saxby.
To date, the 50% off the first order when downloading the Ordering App has been a “crowd pleaser,” however users can also take advantage of the exclusive offers available each week.
To raise awareness around the app re-launch, Banjo’s is currently undertaking a national marketing campaign across social media, out of home and print, “which has already seen a recent uptake of 39% in app downloads.”
Available on IOS and Android devices, the Banjo’s ViP Ordering App can be downloaded from Google Play and the Apple App Store.
With over three decades of baking experience and “millions of customers each year,” Banjo’s Bakery Café currently has 44 successful franchise stores across Tasmania, Victoria, News South Wales, South Australia and Queensland.
For more information visit https://banjos.com.au/.
