By Emily Devon.
Liquid calories! I heard a personal trainer once say that drinking your calories is one of the easiest ways to put on weight.
In this day and age of #fitspo being tagged on many Instagram posts, it is no wonder that brands have had to continually produce new health conscious beverages, to stay on top of their game.
In the Jan/Feb issue of Convenience World magazine, Nicholas Rider covered the latest trends in beverages, and the standout trend he discovered? Health.
“The movement towards health and wellness in general is also continuing to gather momentum,” said Califia Farms National Business Manager, Dan Kaplan.
Mr Kaplan believes the health revolution is here to stay, so it’s crucial for companies to deliver on this consumer desire.
Are liquid calories THAT bad?
Dr Richard D. Mattes of Purdue University spoke to exercise.com – claiming that fluid calories do not hold the same satiety properties and do not suppress hunger.
Therefore, it becomes easy to drink and drink, while consuming large amounts of calories without experiencing the feeling of fullness.
Even juices are loaded with calories and can be detrimental to one’s overall weight-loss goals.
Touching on the future trends of beverages, Shine+ CEO Steve Chapman mentioned, “brain health, healthy ageing and nootropics are predicted to be among the next major beverage trends,” proving that health is on the forefront of everyone’s minds.
To dive further into the beverage trends that are shaping the category for 2020, make sure you are subscribed to Convenience World magazine.
