Nicholas Rider

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How retailers are using sociopolitical issues to their advantage

While more brands are distancing themselves from contentious dates like Australia Day (26 January 26), marketing experts from RMIT say these brands remain quiet on their social alliances to avoid backlash. As RMIT...

Back to school warning for Victorian businesses

Victorian businesses are being urged to review their shift rosters before the school term starts to avoid falling foul of the state’s child employment laws. Under the laws, businesses with a child employment...

Viva Energy provides trading update

Viva Energy has released a trading update for the three months ended 31 December 2023 (4Q2023). It has also provided unaudited financial result for the 12 months ended 31 December 2023 (FY2023). Group...

Uncle Tobys introduces new snacks for back to school

Uncle Tobys has launched a number of new snacks for the incoming school year. Leading the snack pack is Uncle Tobys Le Snak Mini Crackers. Promoted as “crunchy, crispy and perfectly seasoned”, this...

Uber Eats and Planet Ark team up to address sustainable packaging

Uber Eats has announced a three-year partnership with Planet Ark, designed to help Australian restaurants move towards more sustainable packaging. The first milestone between the two organisations has been consultation on a framework...

SPAR Slovenia creates virtual influencer

SPAR Slovenia has introduced a virtual influencer, called Sara, created with the help of artificial intelligence (AI). The influencer’s handle, @nerelna.sara, shares content on social networks and offers suggestions for solutions to life...

Sour Patch Kids introduces new gamer variety

Mondelēz International Australia, the parent company of Sour Patch Kids, has released a new gaming-inspired pack, Sour Patch Kids Gamerz. Promoted as the “perfect” sour then sweet “blast” for late night gaming, Sour...

Digital marketing support for small businesses

Digital marketing can be vital to the success of a small business yet one-in-three surveyed Australian businesses end up in a dispute with their provider. And almost 70% of respondents in the latest...

Nicholas Rider